Link popularity is a measure of the quantity and/or quality of other websites that link back to your website pages. In a simplified way, the top search engines (Google, Yahoo, and others) view a link to your website as a "vote".
The objective of Link Building: get quality sites with good related content to link to your website which will allow you to gain popularity in the eyes of Google & Yahoo. We consider links absolutely necessary for improving search engine rankings.
Quantity vs Quality
If a site has many quality sites linking to it and it links to you, you gain a high level of popularity, but if that site has few quality sites linking to it, you gain a lower level of popularity.
For example, a link from Microsoft.com would be worth more than a link from Generic-software-page.com, provided both had content similar to your website. In effect, your site becomes a quality site if enough quality sites link to you. Consequently, you want the best sites, not the highest number of sites, linking to you.
The Importance of Link Anchor Text
Link Anchor Text (the text in the hyperlink that describes what the link is about) is just as important - if not more so - as the quality of the link. Anchor text (with regard to internal and external links to your site) must be relevant to the destination page. Understanding the basics to establishing good links will help increase your site's popularity.
Experience
We have many years of experience in Link Building. Part of being good at Link Building is due to that experience - knowing where to look for link sources. However, our strategic partnerships with content publishers allow us to obtain additional quality links quickly.
In general, the more quality, relevant incoming links to your page, the higher the major search engines will rank your pages. A crucial part of our SEO services, our Link Building service obtains quality one-way links for your website. Get a quote for SEO services today.
We do offer link building services separate from SEO packages. Our link building services start at $500/month. The cost of a link campaign will depend on your goals in terms of rankings and how competitive your target keywords are. If you are seeking to increase your search engine rankings via SEO services and/or link building services, please contact us at sales@page1promotion.com.