Determining Search Engine Optimization Goals
Your Online Marketing Goals will affect what we do in terms of developing an effective SEO campaign for your website. Here are some things to consider:
What do you hope to accomplish with your website?
- Retail products and services
- Generate leads for your sales department
- Generate leads for your distributors
What types of “conversions” are available via your website?
- Online transactions (e-commerce)
- Information requests / price quotes
- Online demos
- Newsletter subscription
- Other
Do you want to increase your website traffic?
Do you want to increase your website conversions?
Do you want to increase your conversion rate? If so, by how much?
Your SEO needs based are on your Online Marketing Goals
Do you currently know how much traffic your site is getting?
Do you know how many of each of your conversions you are generating?
Do you know your conversion rate?
Do you currently have a means by which to measure the results of any search engine marketing efforts you undertake?
Are you prepared to completely overhaul your website and start from scratch?
Or are you prepared only to make minor adjustments to your current site?
Do you have internal staff with the time and expertise to make changes to your website?
Do you offer a lot of seasonal products or services?
Do you update your offering often?
Do your products, services and information remain unchanged over long periods of time?
Identify Services From Your Needs & Obstacles
Do you need Web analytics in order to measure current and future performance?
Do you need outside support of your in-house staff to make changes to your website?
Do you need website design expertise to re-launch your entire website?
Do you need natural search engine optimization for long-term search engine visibility?
Do you need pay per click advertising management or paid inclusion management to advertise your rapidly-changing or frequently changing products or services?
Or do you need these services to supplement or replace natural search engine optimization?
Do you need website conversion enhancement or optimization to increase the persuasive power of your website?