A quality web analytics tool is crucial to an effective SEO campaign. We recommend StatsAdvisor to our small business SEO clients.
Website analytics enables you to find out many useful pieces of information about your market, services and the behavior of your online customers. With real time analytics, you will be able to monitor the behavior of your website traffic at various times of the day/week/month/year and observe how they behave during different times of year.
By analyzing this data, for example, you may see that the majority of website conversions happen on a Thursday morning. In this case, we can ensure your PPC campaign is providing your customers with the information they require at the appropriate time of the day or week. If you are running PPC campaigns, we can use this data to structure your campaigns so that PPC funds are always sufficient to ensure the necessary keyword phrases are always visible when they are most needed.
Website traffic statistics also allow us to notice the products or services that are producing the highest number of conversions. We can then provide targeted information for your most popular search terms, either through additional optimized content or by further optimizing your existing content thereby offering the customer the best possible information.
The ability to measure how the different facets of a search engine optimization process affect the goals you have set for your website is crucial. Contact us for more information on organic SEO services and web analytics.